Alessandro Canepa and Andrea Paulicelli
Alessandro Canepa was born in Milan in 1973. He enrolld at the Milan Polytechnic's Faculty of design, becoming prof. Andries Van Onck's assistant in 2001. A professional designer since 2002, always seeking new stimuli, he soon started to work for technical and design companies, where he acquired his engineering know-how and developed his own brand of "aesthetic thought". His professional experience includes work on coordinated images, packaging, web design and trade fair stands. Over the years he has designed and collaborated with such companies as Accessmedia, Bull italia, Design Italia, bpb, Shering, Gewiss, Telecom, Lg telefonica, Aethra,Cosatto, Siemens, Eutron, MZ electronic, Telsey, Coes, BFT, Socomec-sicon, Monari Federazioni, Aros, Riello, Waycall, Toshiba, Caleido and many others.
The name Andrea Paulicelli is synonomous with Mama designlab, a design and communication laboratory that develops integrated projects of product-design, graphic-design, visual and web communication since 1996. Promoting a new product culture based on the communication process of design key values in all the areas where it interacts with people. The work is focused on people, based on multidisciplinary research and designed to integrate seamlessly with customers' businesses. This approach enables the lab to elaborate a global vision of the product and develop articulated interventions during every phase of the product creation process. Mama designlab is an ideas laboratory aiming at the integration of all aspects of product design and communication. Clients include: Aerosekur, Arnette, Arval PHH, Bastard, Bear, Briko, Bob Krieger, Capgemini, Ceva Tecnologies, Crivelli Gioielli, Crookers, Dipartimento della difesa, Dirkbikkembergs, Eissmann, Ferrero, Gabetti Agency, HB HotButtered, Hermann, Kurtz, Lacoste, Mixmilano, Monica Rindi, Nintendo, North Sails, Opinion Ciatti, Pirelli Re, Regione Lombardia, RRD Roberto Ricci Design, Samsung, Saturnino, Sole Luna, Sony, Swatch, Tony&Guy Italia, Toyota, Waimea Classic, Wirlpool, Jovanotti
